Corporate Citizenship Audit - Free Essay Example

Sample details Pages: 4 Words: 1324 Downloads: 6 Date added: 2019/04/12 Category Society Essay Level High school Tags: Citizenship Essay Did you like this example? Teslas CEO Elon Musk has recently made a tweet suggesting that he was taking the company private once stock hit $420 per share. This has caused uproar with the Securities and Exchange Commission (SEC). The central concern for the SEC is that Musk made it seem like he already had the money lined up and the price confirmed, with a shareholder vote being the only thing standing between him and privatizing Tesla. Don’t waste time! Our writers will create an original "Corporate Citizenship Audit" essay for you Create order (Irfan 2018). Since this tweet has caused so many issues, Musk has tried to backtrack but people are not letting it go. The Department of Justice has launched a criminal investigation and the SEC has now filed a suit against Musk. The SEC has gone through all of the aspects of this scandal including Musk taunting short sellers of companys stock months before the tweet was written. Because of this and many other bizarre turns the SEC has decided that Musk should be fined and banned from serving as an executive or board member of any public company. The main concern with Musks tweet is that he already had everything set up to privatize the company. But this was not the case, few other people knew about the idea, no funding was guaranteed, and prices were not finalized. So Musk made this tweet without any evidence to back it up. This caused uproar for all investors and stakeholders for no reason. Corporate social responsibility is defined as the conscious effort to operate in a manner that balances stakeholder interests. (Lussier 2018). Teslas mission is to accelerate the worlds transition to sustainable energy. (Tesla 2018). Telsa is socially responsible because it focuses on their mission and tries to make the world a better place. On the corporate citizenship scale Tesla would be rated Level 5: Altruistic. Teslas primary corporate mission is focused on creating a better environment. They align all their products to fulfill their mission which is about creating a better environment. Tesla also tailors their marketing and communication towards their environmental protection efforts. Tesla, Inc. addresses stakeholders interests through a corporate social responsibility strategy that focuses on sustainability and environmental friendliness of automotive, energy storage, and energy generation products. (Greenspan 2018). By having this approach, Teslas stakeholders are benefitti ng and their brand image is improving. When the stakeholders benefit, Telsa benefits because the happier they are with the company the more they will put into the company. Teslas main stakeholders, in order of importance, include: communities (highest priority), customers, employees, investors/shareholders and governments. Tesla and communities directly benefit from each other. Communities benefit through development strategies that are made with Teslas cutting edge technology. Tesla benefits from satisfying community needs because it boosts their image. Customers are a direct influence on Teslas revenues so the company works towards creating a better quality product at a better price. Since these consumers have such a direct influence on the company, Tesla gears their corporate social responsibility efforts toward the needs on customers, such as minimizing costs and improving accessibility such as adding more charging stations. Employees are important to Telsa because they directly influence productivity and the companys performance. Tesla then compensates their employees by offering high compensation and offering new career opportunities. Investors and Shareholders are obvious stakeholders of the company because their funds directly helped the company. These investors and shareholders are interested in the profitability and growth of the company. Tesla uses corporate social responsibility to work towards these interests and aims to transform energy and a utomotive business. The environmentally friendly ideals in their corporate citizenship approach is in line with the current trend of being green. This makes Tesla more appealing to green consumers which in turn makes the investors and shareholders more profitable. The government is concerned with Teslas legal compliance and their contribution to economic growth. Being corporately responsible not only benefits citizens and stakeholders but it benefits Tesla themselves. The benefits that come with being socially responsible are: enhanced reputation, customer loyalty, better employee relations, and awards. (Lussier 2018). So Telsa and the stakeholders both have many reasons to be socially responsible. Elon Musks tweet caused problems that are relevant in the economic and social spheres. By stating that the company would be going private once stocks hit $420 per share, Musk caused trading fever. The tweet pushed Teslas stock price up 6% and Teslas trading needed to be halted for an hour and a half until Tesla gave a formal statement. The companys stock price closed at $379.57 on the day of the tweet. (Irfan 2018). The tweet also caused social problems because it makes Tesla seem unreliable. Musk tweeted based off assumptions and contrary to facts that he was aware of. The tweet made it seem like Musk had all funding secured and he was only waiting on a shareholder vote when in fact nothing had been discussed. This impacted Teslas stakeholders. Employees were impacted by this tweet because they were not aware of what was happening and thought that the company was making decisions without first informing them. Also, the tweet caused charges against Tesla which may impact the employee s bonuses and might even cause a few to be laid off. Investors and stockholders were impacted by this tweet because the company they put their money into was changing without their consent. The tweet came as a shock to them because no definite plans of going private were discussed. The government was also impacted by Musks tweet. Governments are interested in the legal compliance of companies and their contribution to economic growth, Musks tweet went against both these interests. The tweet was illegal because companies and executives are not allowed to provide inaccurate information to shareholders about major corporate events. Also, the tweet caused an increase in Teslas stock price and had trading halted for 90 minutes which impacts economic growth. I believe this scandal happened because Musk has never been reprimanded for his actions. Musk accused a British cave diver of being a child abuser with no evidence to back up his statement. The diver, Vernon Unsworth, aided the rescue of 12 teenagers in Thailand from a flooded cave. In July he deleted the tweets but last week he appeared to repeat his allegation, tweeting that it was strange he hasnt sued me after Mr. Unsworth said he was considering legal action. (BBC 2018). This gave the diver a bad reputation based on crimes he did not commit. During a Joe Rogan podcast, Musk smoked weed and drank whiskey and this added to previous concerns about his drug use. This also angered Tesla employees who are subject to drug testing. This showed lower Tesla employees that they are held to a higher standard than Tesla executives. Even though Musk has engaged in these behaviors Tesla has not let go of him. They think that by letting go of Musk, they will lose some of their following. The cu lt of Elon Musk and the belief among many of the entrepreneurs fans that he is a genius who alone can lead Tesla has allowed him to keep a tight grip on the electric car company. Many investors are in Tesla because they believe in Musk, and if he were to exit, its unclear what might happen to its stock price. (Stewart 2018). So they believe having Musk, even with all of his antics, is more important than the trouble he causes the company. I believe that if Tesla punished Musk for his actions he would be more likely to change his behavior. He should be suspended from his company for a period of time or given a large fine. Also, a contract should be put in place limiting what he is allowed to discuss to the public. This way, he cannot leak any premature information and the company can be saved from fines and from legal action. This recommendation is relevant and effective because it will help keep him from damaging the brand further but the company can still keep him for the good publicity that he brings.

Benefits Of The Union Fighting For Health Care - 1328 Words

Health Care Bargaining - Union The two hardest components in any collective bargaining negotiations is wages and health care. Finding a balance between both is even harder and for a company to stay competitive in the long run. The best strategy in negotiations is for the union to know and weigh the pros and cons of both sides and understanding the legislation affecting the issue to properly negotiate. This paper will first look at the pros and cons of the union fighting for health care or an increase in wages, the impact of legislation, and provide the best argument for the union against GMFC. Pros There are some positive outcomes from keeping the current health care plan or negotiating an increase in wages to offset the cost. The†¦show more content†¦On the labor side, if the company gets rid of their health plan, the state health insurance options may not be as comprehensive as the current plan and employees will have to pay more to get the same amount of coverage they are used to. Legislation Understanding the current legislation affecting collective bargaining is very important for unions and management. Bargaining power is decreased on any side that does not fully understand all aspects of current laws and regulations. The three main laws affecting the issues coming up in the future collective bargaining meetings are: the Patient Protection and Affordable Care Act (PPACA), the Cadillac excise plan tax, and the Health Insurance Portability and Accountability Act (HIPAA). Some states in 2011, also limited the scope of bargaining for healthcare making it almost impossible for unions to adjust plans. Patient Protection and Affordable Care Act The PPACA was enacted to make health care affordable and available to everyone. Commonly referred to as the Affordable Care Act, was signed into law on March 23rd, 2010 by President Obama. PPACA also increased the quality of healthcare citizens could receive when their employer does not provide health insurance benefits and regulated the health care system to protect consumers. Cadillac Excise Plan Tax The Cadillac excise plan tax is a part of the PPACA and fines very expensive

Heroism Free Essays

We need heroes in our society, or in any society, because they give us someone to model ourselves after. The average human being, however pushed around or caged in they may be is unwilling to brave the dangers inherent to resolving the problems that plague them. Crime may overwhelm a city, but we do not care until it affects us personally; and even then we only usually worry about whatever facet of it has impact on our own life. We will write a custom essay sample on Heroism or any similar topic only for you Order Now We are inherently selfish creatures, and are possessed of a vile need to protect our own before, or even at the cost of, others. ? However, in the image of a superhero we see somebody who is willing to sacrifice themselves in order to improve our lot. Whether this is a fictional superhero like Batman or Spiderman, or a real life hero such as a soldier who throws himself on a grenade to save those around him does not matter. What matters instead is that we are given role models that exemplify what we know we should morally do, but what we often cannot make ourselves do. We see somebody take the initiative and right the wrongs, despite the dangers to themselves. A society without superheroes is a society without hope, where the human condition inflicts despair and misery alone. Without somebody, real or fiction, to model our behavior after, we will only continue to behave as selfishly as we can. Every religion is based on this ideal, from Christianity to Buddhism to Islam; we follow the example of someone who sacrificed him or herself for a greater cause, and in doing so we improve the lives of those around us. These religious heroes serve just as important a purpose of any other role model; they give us somebody to pattern ourselves after. We have all had a role model at some point in our lives, and many of us still do. They are what we cling to when we face hardship or a difficult decision. They are the people we think of in dark times, and consider â€Å"What would Jesus, or Abe Lincoln, or Jackie Robinson, or even Superman do? † And the answer is the idealized moral choice, one that we see exemplified in another. It is that action, which we see another take, which gives us hope that there can be a choice other than the selfish one, that there is a reason to take the hard path. The mass media influences our society today in what many should look up and follow their steps to. They create role models for the youth to base their decisions in life so they follow their role model’s actions. â€Å"Research on violent television and films, video games, and music reveals unequivocal evidence that media violence increases the likelihood of aggressive and violent behavior in both immediate and long-term contexts† says Anderson, (Anderson, The Influence of Media Violence on the Youth). This generation lacks leaders that positively impact the youth into doing virtuous and productive actions. The media should expose role models that demonstration good qualities to influence the individuals into following them. Instead they show bad role models for people to follow or for the youth to look up to. Quality a modern day leader should possess, Inspiring words, actions and emotions that propel others to go beyond their preconceived limits. The motives of a successful leader should be genuine and not just for show. Good examples of genuine motives to do good deeds are saints, who fit in the classification of respectable role models to follow. If people were exposed to the saint’s actions by the media today, they might be influenced positively than what the mass media shows presently. Whether if it is what we should wear, act, eat, or believe in, the media today dubs a certain â€Å"normal† to it. Rayuso explains, â€Å"Young people are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of a beautiful men and women and tells you what the characteristics of a successful person are; you can see it in movies and TV† (Mass Media Influence on Society). Young people look up to celebrities and their identity is reflected on them. Sometimes it’s a good thing and other times it is a bad thing. Celebrities need to function as a role model to their audience because the society today is greatly influenced by them. The media is everywhere and it is difficult for society to ignore. The ideal modern day role model should possess different positive qualities. They should possess characteristics of being model for children by displaying a general care and concern for everyone, openness to communication, and executing good examples of how to deal with certain situations. An admirable leader should inspire someone to mimic their good deeds for the community and bring out the best in them. I think the ideal leader for the 21st century will be one who creates an environment that encourages everyone to stretch his or her capabilities. A role model provides inspiration and motivation to pursue accomplishments. One should treat other how him or her would want to be treated. Treating others with respect no matter where they came from and taking full responsibility for their actions are other qualities. â€Å"You’ve got to have the highest ethical standards to be an effective role model, and have to lead, and create an atmosphere of ethical behavior in the society. Having good morals is the main key in being an ideal role model for those looking up to you. Being a role model goes hand in hand with leadership skills and standing up for your beliefs and taking action. Making poor choices on whom you want to admire and be like, many of the youth go through a rough path because of their role model’s choices in life that they choose to follow too. Good successful leaders are needed to transfer people into choosing decent choices while also respecting them. For example, Successful leaders improved the performance of people by not being forceful or intimidating. Good leaders bring out the best in people through trust, respect, and inspiration. The youth should consider looking up to someone who has heroic like qualities instead of what the mass media is feeding to them. Forbes defines heroes, â€Å"Heroes are people who perform extraordinary deeds or provide selfless examples. They go beyond what is expected. We live in an age that does not want to acknowledge the hero. Rather, we want to look for people’s flaws. The media focusing on the celebrities poor choices and display it for the youth to see, making it common for them to be exposed to bad choices. The motives of the leader are important, and should be for pure intentions such as helping others, and not for the public recognition. Many people just desire to look good and do not really work hard to gain the rightful attention they deserve. he media today display celebrities that don’t have the best ethics or choices for the society to absorb from. The mass media tend to show celebrities partying, drinking, and using drugs, which if anything, influence the youth into following the celebs’ choices instead of encouraging them to do productive activities. They also do not hold up certain qualities needed to make an ideal role model, leader, or hero unlike saints. John water explains, â€Å"The young do not really have models, except perhaps from the television. They do not even know themselves. It is true because courage is an essential quality in heroism. Heroes have courage to be true to themselves. They are celebrated for their courage, nobility, or exploits. Our choice of hero / role model reveal what we value, and what is important to us therefore; we should base our choices on good examples seen in righteous models who have a vision and show their beliefs through their How to cite Heroism, Essay examples

Business Marketing A Diverse Demographic

Question: Describe about the Business Marketing for A Diverse Demographic. Answer: Introduction Canada is a country with a diverse demographic and as such, has a huge market potential for new products and product niches (Crane Matten, 2010). The purpose of the report is to elaborate on the market analysis of this new product, looking at the consumer trends in this market, statistics on consumption, value chain and the barriers to adoption. The segment, target market and positioning of the new product, components of the marketing mix and a marketing plan will also be provided. A few recommendations will be made at the end of this report. Market analysis summary Politically, the intensity of the Canadian government involvement in the economy, lower levels of trade protections, increased number of foreign trade agreements, and policies explicit to the food industry are some of the factors that have an impact on the new product that is to be introduced to Canada. Economically, the leveling of augmentation rates in developed markets together with increased augmentation rates and elevated levels of disposable earnings in developing markets could affect the new entry of the product (Christopher, Payne Ballantyne, 2008). Socially, the consumer trends particularly the healthies, foodies, and the greenies are currently leading to a differentiation advance to product improvement and are establishing a unique inclination towards premiumization (Brennan, Baines, Garneau, Vos, 2008). Technologically and Environmentally, Canada tends to boast of firm agronomy and food science infrastructure in their technology centers, in food companies, and also universities. The product is in the growth stage hence seeking to build brand preference and increase market share of the energy bar. There is at least a 32% market share of the energy bar consumption in Canada, meaning that a large market can be persuaded to go for Snickrers. As a result, revenue of at least CAD368, 420 annually is recorded (Crane Matten, 2010). Snickers is a convenience type of product since people rarely have time to eat a well prepared meal, they would rather opt for an energy bar which offers them similar calories and energy as if they were taking an actual meal. There is a huge chance to replace some of the imported snacks with locally made products which could pose a challenge for Snickers in the Canadian market. The younger generation of consumers is considered to be the innovators and early adopters of Snickers and can be found in various learning institutions. The barriers to adoption of Snickers could be lack of interest from potential consumers (Brennan, et al., 2008). With regards to the value chain, the consumers and competitors have power over the new product. Summary of Proposal The market segment that has been chosen is that of working individuals and the younger generation aged between 15 years to 35 years. With regards to product positioning, it is critical that we ensure that all actions and advertising are commensurate with the positioning strategy mainly because this is the type of image we desire to portray to the public. In our case, we will utilize value positioning as a positioning strategy, whereby the price of Snickers will be below industry averages because we will appeal to potential consumers who are sensitive to price changes. As for the marketing plan of the new product, we intend to vigorously advertise and sensitize the Canadian public of the benefits associated with consuming Snickers. Marketing Mix Place. Snickers will have a great advantage over companies such as Honey Bar and Ruths Hemp mainly because they are heavily organic. This makes the sourcing of their products quite expensive as compared to our Snickers energy bar. This means that snickers has a competitive advantage over Puresource, Honey Bar and Ruths Hemp. Price. Snickers are pocket-friendly as it comes in different sizes. Pricing is also quite economical compared to Puresource, Honey Bar and Ruths Hemp prices which are on the higher side. Promotion. The energy bar promotes itself as an athletes source of energy and rejuvenation which appeals to the younger demographic as opposed to Ruths Hemp and Puresource. It is popular making its position in the market higher. Basis for recommendation I believe that my idea will be a winner because I have endeavored to point out the potential strengths and weaknesses of our entry strategy into the Canadian market and the importance of employing a market positioning which is friendly to the general public. References Abela, A. (2006). Marketing and consumerism. European Journal of Marketing, 40(2). Pp. 5 16. Brennan, R., Baines, P., Garneau, P., Vos, L. (2008). Contemporary strategic marketing. 2nd Edition. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Christopher, M., Payne, A., Ballantyne, D. (2008). Relationship marketing. Oxford, UK: Butterworth-Heinemann. Crane, A., Matten, D., (2010). Business ethics. Oxford: Oxford University Press.